A Guide On How To Build A Proper Brand On Facebook

cheering, fans, excited, cheer, happy, energy, excited, surge, up, good news, celebration, celebrate, professional bull riders, pbr, madison square garden, msg, january 2012, bi, dng

[credit provider=”Daniel Goodman / Business Insider”]

Most brands out there spend their time trying to acquire a ton of fans, hoping to convert them to paying customers.But at the DLD conference in Munich today, Buddy Media and ComScore released a study that has a different approach: focus on the friends of your fans.

Those friends represent a huge, untapped market for brands, which can acquire a ton of new traffic if they can convert them to paying customers.

We got our hands on the whole presentation from the DLD conference. Here it is.

[slideshow]
[slide
permalink=”here-we-go-1″
title=”Here we go!”
content=””
image=”http://static.businessinsider.com/image/4f1d6ecd6bb3f7ef25000024″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”naturally-social-media-is-pretty-important-when-it-comes-to-marketing-2″
title=”Naturally, social media is pretty important when it comes to marketing.”
content=””
image=”http://static.businessinsider.com/image/4f1d6edc6bb3f7d12100003b”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”facebook-is-insanely-popular-and-is-still-the-best-approach-to-picking-up-new-customers-3″
title=”Facebook is insanely popular and is still the best approach to picking up new customers.”
content=””
image=”http://static.businessinsider.com/image/4f1d6edfeab8ea0365000001″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”there-are-a-lot-of-different-approaches-to-promoting-content-on-facebook-4″
title=”There are a lot of different approaches to promoting content on Facebook…”
content=””
image=”http://static.businessinsider.com/image/4f1d6ee469beddf55f00003a”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”like-adding-gift-recommendations-to-fan-pages-5″
title=”…like adding gift recommendations to fan pages.”
content=””
image=”http://static.businessinsider.com/image/4f1d6ee5ecad04000400003b”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”but-most-of-the-action-still-happens-on-facebooks-news-feed-6″
title=”But most of the action still happens on Facebook’s News Feed.”
content=””
image=”http://static.businessinsider.com/image/4f1d6ee7ecad04000400003f”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”there-could-be-a-disconnect-between-whos-a-fan-on-facebook-and-whos-an-actual-customer-7″
title=”There could be a disconnect between who’s a fan on Facebook and who’s an actual customer.”
content=””
image=”http://static.businessinsider.com/image/4f1d6ee869bedd8b6200002d”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”brands-have-to-remember-to-convert-fans-into-additional-exposure-to-potential-customers-8″
title=”Brands have to remember to convert fans into additional exposure to potential customers.”
content=””
image=”http://static.businessinsider.com/image/4f1d6ee869bedd7f62000035″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”right-now-most-revenue-comes-from-paid-user-acquisition-like-display-advertising-9″
title=”Right now, most revenue comes from paid user acquisition, like display advertising.”
content=””
image=”http://static.businessinsider.com/image/4f1d6ee36bb3f7e21f000031″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”over-time-the-number-of-friends-of-fans-you-can-reach-will-take-off-10″
title=”Over time, the number of friends of fans you can reach will take off.”
content=””
image=”http://static.businessinsider.com/image/4f1d6ee5eab8ea335c00001d”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”friends-of-a-fan-on-facebook-tend-to-have-pretty-similar-characteristics-to-the-fan-11″
title=”Friends of a fan on Facebook tend to have pretty similar characteristics to the fan…”
content=””
image=”http://static.businessinsider.com/image/4f1d6eeaecad040004000042″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”which-is-leading-to-more-traffic-that-you-can-convert-to-paying-customers-12″
title=”…which is leading to more traffic that you can convert to paying customers.”
content=””
image=”http://static.businessinsider.com/image/4f1d6ee7eab8ea0565000001″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-the-bottom-line-13″
title=”Here’s the bottom line.”
content=””
image=”http://static.businessinsider.com/image/4f1d6eeb69bedd7f62000038″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”some-brands-know-exactly-how-to-work-it-14″
title=”Some brands know exactly how to work it…”
content=”Here’s how GroupMe sold to Skype for $85 million in under a year →
image=”http://static.businessinsider.com/image/4ed698a0eab8ea6853000020″
caption=””
credit=””
credit_href=””
]
[/slideshow]