I took a ride today, and it was gorgeous as usual. That’s not my story, but it’s certainly a part of it.
As I rode I used the AllSports GPS app on my iphone to track my progress (guys, if you’re reading, your upload is busted).
I knew I’d be able to see the whole ride on Google Maps later, which is cool. It also tracks stuff like distance, vertical, speed, etc. Tons of fun.
So that’s one signal tracking me all along the way, kicking off tons of data as I went. Some of I was capturing. Some of it, I’d warrant, was being captured by the app. And, if that app has a deal with Google or others for advertising, some of that data, I’d wager, is going to Google as well. I know this. Not sure most folks do, but they will. More on that in another post.
As I rode, I checked into a couple of trails I was on: Indian Fire, and Eldridge. In fact, I put Eldridge on the map of Foursquare, odd, but I knew it wasn’t on there as I tried to check in before but didn’t follow through on Foursquare’s request that I add the spot.
This time I did. Another app has some of my data now. I’m happy to give it to them, in fact.
After about 45 minutes of good up, I found myself at this vista and sent it to Tumblr:
A happy place to be sure. I think I captioned it Beeeeeuuuuttiieee or something. This is looking NorthEast view two-thirds up the Eldridge trail on Mt. Tamalpais. Oh, and a third app now has my data.
Of course, the iPhone also has all that data, and more. And AT&T has its fair share to boot.
We peaked (checked in natch), ripped on down, took more pics, including a video, and I got home to my new video/music/think out loud room. And I put the map and the pictures and the video up on the big screen, and played a bit of Muppets doing Dance Yourself Clean as well.
My buddy left, and I went in to get something. I came back to check mail, and brought up my browser. Now, my home page is this site, and what do I see at the top of the site, in the ads which at this point had reverted to Google AdSense?
Well, I saw this image:
Well I’ll be, I say to myself. That looks a lot like where I just was! And this was a Google Maps ad. Holy CRAP! Did Google get some of that data and, in near real time, show me an ad with MY PICTURE IN IT?
Funny thing was, I wasn’t creeped out. In fact, I was thrilled….I love that place, and there it was at the top of my site!
Now there’s much to say about this, but OF COURSE I CLICKED ON THAT BAD BOY.
Here’s what I got:
The thrill was palpable – was I looking at a NorthEast view from two-thirds up Eldridge? Wow! Now that’s conversational media!
Well, no. I was looking at a beautiful vista in Ireland, in fact. Clearly the ad folks at Google thought it was a good shot to use. Packaged goods media.
It was all a coincidence.
But it sure as hell got me thinking.
Why *isn’t* there a way to take all that data, and more, and make experiences that work for all of us? I wrote about this in the “Rise of Metaservices.” I want me some, now. And not just so Google can serve me the perfect ad. The world is so much bigger than that (but if that pays for that world, I’m cool with it, as long as I have a dashboard which gives me control).
More to come.
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