- The collaborative design software company InVision announced $US100 million in Series E funding on Wednesday, led by Battery Ventures.
- The company’s staff is now nine times the size it was in 2015 as consumer demand outstretches product offerings in the collaborative design space.
- InVision now has 80% of the Fortune 100 as customers, including Twitter, Facebook, and Capital One.
Turns out product design is good business — at least if you’re InVision.
InVision, a design collaboration software company launched in 2011, announced $US100 million in Series E funding on Wednesday, in a round led by Battery Ventures.
“The world has kind of woken up to the idea that digital products are driving the customer experience,” Clark Valberg, CEO of InVision, told Business Insider. “The best companies in the world have shown that you can disrupt an entire market with an app, and make that app so well designed and beloved by the customer that you never look back.”
While Valberg was talking about the customers that design apps using InVision’s software, the same could be said for the company itself.
InVision’s success is in part due to a gap in the offerings of Adobe, which has long controlled the design software space with its Creative Suite of products like InDesign and Photoshop. Though many designers learn their trade on Adobe’s complex and expansive software, Valberg says collaborating on single project files has always been a difficult task in the Creative Suite universe.
“The world of digital product design — how the world’s best companies make their products — has eluded them for years,” Valberg said of his competitor.
Just as InVision’s product facilitates multiple people remotely work on a single design project, the company itself is “fully distributed” with employees across 24 different countries.
Part of the staff spread also comes from its many acquisitions — seven of which were made in the last two years. The team grew in size from 50 people in 2015 to 450. And that number is only going to grow now that InVision has more funding.
And with 80% of the Fortune 100 as customers — including companies like IBM, Disney, Nike, Airbnb, Facebook, Twitter and Capital One — the growing staff will have their work cut out for them.
“Everything you consume is being redesigned to make it easier, more fun, faster, more emotionally satisfying for you and for everybody on the planet,” Valberg said. “This is what we call the customer service revolution.”