A Deep Dive Into China’s Growing Lust For Luxury Goods

china luxury car

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The global luxury goods market is making a huge rebound, with worldwide luxury sales expected to grow this year to $269.6 billion, an 8% increase, according to a new report from Bain & Co.Much of that growth is being fuelled by China, which is poised to overtake Japan as the second largest consumer of luxury goods on the planet.

According to the report, China (including Hong Kong, Macao, and Taiwan) will see 25% year-over-year growth in 2011, while sales in Japan are expected to decline by 5%, due in part to structural decline and the impact of the recent earthquake.

Bain also predicts that growth in emerging markets will fuel luxury manufacturers over the next two to three years.

The luxury market in Russia is poised to grow between 5% and 10% annually, while new store openings will fuel growth in the Middle East, and Brazil will see heavy investments by international brands, the report says.

China’s fast-growing wealth will fuel both same-store sales growth and new store openings, Bain reports.

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