A new Civil War may be brewing in the U.S., this time over mobile operating systems, as a study indicates Android and iOS preferences run along state lines.
Mobile ad firm JumpTap collected data from 83 million smartphones users in each of the 50 states, discovering northerners tend to use iPhones while southerners stick to Android phones. The same division apparently runs east-west, with Android users on the Pacific coast and iOS diehards to the east.
Of course there are some states on the outskirts, with Pennsylvania, Ohio and New Jersey leaning toward Android while Louisiana and Hawaii fly Apple flags.
BlackBerry, too, still claims several business-oriented states like New York and Virginia, along with the slow-to-change Dakotas. Neutral states include Nevada, New Mexico and a southeastern chunk of states including the Carolinas.
Sadly for Microsoft, its home state of Washington prefers Android phones over anything else, including its Windows Phone. Of course, Microsoft does not yet have a large market share, but may see sales climb once it puts the Windows mobile OS on Nokia smartphones.
JumpTap’s survey also reveals Android remains first in the market share race, with the caveat that more people click on iOS ads. This is in keeping with other statistics that list Android as claiming more than one-third of the smartphone market, with Apple close behind at just under one-third.
While it’s unlikely average users will take up physical arms to defend either blue Apple or red Google states, the war between these companies will surely continue in the market and in the courts, with the increasing rise of patent-related lawsuits.