A Comprehensive Look At Who Uses Social Networks And How

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Edison Research just released its latest report on social network usage, based on polling data from phone calls to a representative sample of 1,753 Americans.

The study compares the behaviour and demographics of frequent users of social networks to those of the population at large.

Some of the results:

  • Though social networking is rapidly becoming more common throughout the wider population, it is still most popular among the young; students are especially overrepresented.
  • Women are bigger users than men.
  • The biggest social networkers are, unsurprisingly, more likely to be big Internet users and early-adopters of new gadgets. But they still think the mobile phone is the technology that has had the biggest impact on their lives.
  • In a somewhat off-topic result, Pandora is absolutely slaughtering the competition in online audio brand recognition.

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