A Changing Tablet Market?

ipad vs nexus 7

Photo: Kevin Smith, Business Insider

I saw this in a story I was reading this morning about mobile reading habits:A year ago, the iPad accounted for 81% of tablets in circulation. That has fallen to 52%, with Android-based tablets grabbing a 48% share of the market. Amazon’s Kindle Fire accounts for far and away the largest slice of those: half of the Android tablets in use are Kindle Fires, and they represent 21% of the overall tablet market.

If that’s true, that is a big deal. Our family has moved from iPads to Nexus 7s in our home but I didn’t think the rest of the world had moved to Android tablets too.

I am curious if others are surprised by this. I honestly had no idea that Android had made such a big move in tablets. I realise Kindle Fire is hardly Android. More like a third tablet OS. So it’s really like iPad 52%, Android 28%, Kindle Fire 20%. But even so, this is a big deal and I am surprised.

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