You’re never too old for a facelift—just ask Jaguar.The 90-year British luxury car company has launched a new global brand marketing campaign, which includes new commercials and a new logo and typography. “The dramatic alteration, including significant changes to the brand symbols of the “leaper” and “growler,” is the most extensive change Jaguar has made to its visual identification in 40 years,” the company said.
Which, according to Tesco Compare, is seven years younger than the average Jaguar owner.
After comparing the owners of more than 800 different car models from 90 different car manufacturers, Tesco found that only Rolls Royce catered to an older demographic. So perhaps the campaign, called “ALIVE,” will spruce things up.
One of the print ads features the image of a sonogram in which the baby is the Jaguar logo. The campaign was created by ad agency Spark44.
The new logo is certainly edgier and shinier than the old one, but is it really Jaguar’s “most extensive change” in 40 years? According to LogoDesignLove, marketing group The Partners altered the logo in 2002:
What do you think of Jaguar’s rebranding?
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