Facebook is a tough place for small businesses to make their mark. But don’t worry — several companies have made it their jobs to help you.They have taken advantage of the Facebook app platform and can give your page a leg up.
With a little investment, you can turn your Facebook page into an efficient marketing platform for your business.
Buddy Media is one of the hottest Facebook platforms available right now. They can do almost anything -- host contests, create video galleries, and provide user analytics.
Pricing: Varies project to project
Wildfire is the most popular way to run a promotion on Facebook. They offer a thorough suite of apps that allow you to easily set up contests, sweepstakes, and offer coupons.
Pricing: Campaigns start at $5 plus $0.99 per day.
North Social has an extensive menu of Facebook apps to choose from including Twitter integration, contests, and RSS feeds. Each app is easy to use, making it the ideal service for a Facebook novice.
Pricing: Plans start at $19 per month.
If you already have a web designer on board, add FBML to your Facebook page to create a custom tab. Many companies use FBML for a welcome screen or to feature a new product.
Pricing: Free. You will need some web design skills though.
We all get busy. If you don't have time to update your business's Facebook page, use Hootsuite to schedule posts in advance.
Pricing: The basic service is free. For $5.99 per month you can add unlimited social networks and view stats such as follower growth.
Last year Facebook introduced Like and Recommend buttons. They are a low-impact way for users to share what they are interested in.
Add the buttons to your homepage or individual products on your online store to draw more traffic from Facebook.
Pricing: Facebook will let you do this for free, but you need some coding experience.
Offerpop is similar to Wildfire in that it lets you build custom campaigns for Facebook. Currently, there are only three apps available, with several more in beta. The apps let you design special promotions like photo contests or exclusive offers to Facebook fans.
Pricing: Offerpop charges based on how many Facebook fans you have. The service plan is free if you have fewer than 50 fans, and go up to $2,000 per month if you have up to 1 million.
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