10 Tools That Will Make Your Company's Facebook Page Rock

Pepsi Facebook Page

Photo: facebook.com

Facebook is a tough place for small businesses to make their mark. But don’t worry — several companies have made it their jobs to help you.They have taken advantage of the Facebook app platform and can give your page a leg up.

With a little investment, you can turn your Facebook page into an efficient marketing platform for your business. 

Buddy Media is the dominating force in Facebook marketing

Buddy Media is one of the hottest Facebook platforms available right now. They can do almost anything -- host contests, create video galleries, and provide user analytics.

Pricing: Varies project to project

Wildfire makes promotions and contests easy

Wildfire is the most popular way to run a promotion on Facebook. They offer a thorough suite of apps that allow you to easily set up contests, sweepstakes, and offer coupons.

Pricing: Campaigns start at $5 plus $0.99 per day.

North Social has a full suite of apps for Facebook

North Social has an extensive menu of Facebook apps to choose from including Twitter integration, contests, and RSS feeds. Each app is easy to use, making it the ideal service for a Facebook novice.

Pricing: Plans start at $19 per month.

FBML will let you design a custom Facebook tab

If you already have a web designer on board, add FBML to your Facebook page to create a custom tab. Many companies use FBML for a welcome screen or to feature a new product.

Pricing: Free. You will need some web design skills though.

Payvment creates an online store on your Facebook page

Why direct your customers to Amazon when they can buy your product on Facebook? Payvment makes it easy to set up an online store on your page.

Pricing: Currently in free public beta.

Hootsuite can send updates to all your social networks

We all get busy. If you don't have time to update your business's Facebook page, use Hootsuite to schedule posts in advance.

Pricing: The basic service is free. For $5.99 per month you can add unlimited social networks and view stats such as follower growth.

Mail Chimp will manage email addresses gathered from Facebook

MailChimp's Facebook app lets you gather your Facebook community's e-mail addresses. Send them newsletters, offers, and event invitations.

Pricing: Varies based on number of e-mails you have in your list. Plans range from free to $240 per month.

Add a Like or Recommend button to your website

Last year Facebook introduced Like and Recommend buttons. They are a low-impact way for users to share what they are interested in.

Add the buttons to your homepage or individual products on your online store to draw more traffic from Facebook.

Pricing: Facebook will let you do this for free, but you need some coding experience.

Use Reviews to get customer opinions

Get feedback from your customers about your products and services. The Reviews app allows users to rate your company from one to five stars.

Pricing: Free


Offerpop is similar to Wildfire in that it lets you build custom campaigns for Facebook. Currently, there are only three apps available, with several more in beta. The apps let you design special promotions like photo contests or exclusive offers to Facebook fans.

Pricing: Offerpop charges based on how many Facebook fans you have. The service plan is free if you have fewer than 50 fans, and go up to $2,000 per month if you have up to 1 million.

Help drive even more traffic to your Facebook page

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