- Apple’s iPhone is dominant among American teens.
- Eighty-two per cent of teens in a recent survey said they owned an iPhone.
- Eighty-six per cent said their next phone would be an iPhone – compared with just 10% who said their next device would run Google’s Android.
Teens in the United States still love the iPhone, with a whopping 82% of teens in a recent study saying they owned one of Apple’s phones.
But the study shows that Apple may even have more room to grow among American teens. Eighty-six per cent of teens surveyed said they thought their next phone would be an iPhone.
Only 10% of teens surveyed said they planned to buy an Android phone next. And that was down from 11% in the spring, according to Piper Jaffray’s semiannual teens survey.
“Overall, we view the survey data as a sign that Apple’s place as the dominant device brand among teens remains intact,” Michael Olson and Yung Kim, the Piper Jaffray analysts, wrote.
The results were drawn from about 8,600 responses from teens across 48 states with an average age of 16.
Apple has been dominant among teens for the past five years, but Piper Jaffray says that the proportion of teens who intend to purchase a new iPhone is the highest it has ever seen.
The iPhone’s popularity may be boosting the Apple Watch. It’s the No. 2 most preferred watch brand – behind Rolex – with 17% of teens surveyed saying it’s their favourite watch brand.
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