Analytics company ComScore released an interesting, though somewhat inconclusive, report on time spent in mobile applications on smartphones.
The startling headline stat that jumps out is 82% of time spent on mobile is inside of applications.
This would confirm what a lot of people think — applications are killing the web.
However, if you drill in a little deeper, it’s not so clear cut.
ComScore surveyed users to see how they use certain applications versus websites.
For instance, Facebook’s users spend 80% of their time in the mobile app, versus 20% on the Facebook.
However, ESPN’s website gets 57% of users’ time versus 43% for its application.
Even an app like Weather Channel, which you’d think would have significantly more time spent than its website is roughly equal.
So, what’s the big takeaway her?
Here’s ComScore’s breakdown of how much time smartphone users spend on the most popular online services from apps verses the browser:
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