500 Startups' Dave McClure: Marissa Mayer Should Build Yahoo's Brand Around Women

Dave McClure, a founding partner at 500 Startups, suggested during an interview with Bloomberg West on Monday that Yahoo’s new CEO Marissa Mayer should re-focus the company’s brand around women.

“A lot of the purchasing power on the web is probably more than 50% female, and yet most of the major tech companies are run by guys. And not just guys, really nerdy guys,” McClure said. “So having a woman at the helm is probably more of an advantage than a disadvantage.”

In particular, McClure suggests that buy or partner with more female-focused websites like Pinterest and work to build up its content and properties “around fashion, around shopping, around women.”

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.