Dave McClure, a founding partner at 500 Startups, suggested during an interview with Bloomberg West on Monday that Yahoo’s new CEO Marissa Mayer should re-focus the company’s brand around women.
“A lot of the purchasing power on the web is probably more than 50% female, and yet most of the major tech companies are run by guys. And not just guys, really nerdy guys,” McClure said. “So having a woman at the helm is probably more of an advantage than a disadvantage.”
In particular, McClure suggests that buy or partner with more female-focused websites like Pinterest and work to build up its content and properties “around fashion, around shopping, around women.”