Shopping for kids can be totally overwhelming with the plethora of choices at retailers like Toys R Us and Amazon.com.
The creative directors of two advertising agencies have tried to simplify things by offering a simple cardboard box, Fast Company reports.
The 2-foot-by-2-foot “Bawx” is made of recycled cardboard and sells in four different “models” that are actually all the same box.
The cheapest “model” sells for $US24.99 and the most expensive sells for $US499.99.
“Kids would much rather spend time with their friends and parents and a BAWX, than the latest technology,” the Bawx website says. “Ok, that is a complete lie, but maybe if they did have a BAWX they would spend more time with people, and a bit less time with pixels.”
“We both have kids, and were chatting about the insight that children play more with a box than a toy at a certain age,” Schoenberg told Fast Company. “We thought it would be funny to create a company called Bawx…later it evolved into something altruistic.”
Here’s the $US499.99 model:
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