- Curtis “50 Cent” Jackson appeared at Business Insider’s annual IGNITION conference Tuesday afternoon alongside Starz CEO Chris Albrecht to talk about “Power” and the rapper’s recent multiseries deal with the network.
- Jackson said “Power,” which he starred in and executive produces, almost aired on Saturday nights.
- He said he persuaded Albrecht to put the show on Sunday nights, reminding him that Saturday was a night when people go out and that Sunday was for TV.
“Power” is one of Starz’s top shows, airing on Sunday nights, but its star and executive producer, Curtis Jackson, the rapper known as 50 Cent, says it almost didn’t air in its 8 p.m. time slot.
“Originally, we were going to be airing on Saturday nights,” Jackson said Tuesday afternoon at Business Insider’s annual IGNITION conference alongside Starz CEO Chris Albrecht.
Jackson said he wasn’t OK with that for one simple reason.
“I was like, Sunday night is TV night,” Jackson said. “Saturday is your go-out night. Sunday, you’re rebooting. So, you might want to stay home and watch television.”
Saturday is not generally thought of as a night to put out a potential hit, though it’s not quite the Friday-night death slot.
So how’d Jackson get the network to change its mind? He brought up an even better reason that “Power” should air on Sunday.
“This guy actually built that model,” Jackson said of Albrecht’s 22-year tenure as CEO of HBO, which is known for its usually robust Sunday-night lineup. “So it wasn’t hard for me to persuade him to go on Sunday.”
“It turned out good, though,” Albrecht said.
“Yeah, no doubt,” Jackson added.
During the panel, Albrecht confirmed that a few spin-offs for “Power” were in the works.
“We have three prequel/spin-off things that are moving all at the same time,” Albrecht said. Both he and Jackson referred to a prequel as “VMF.”
“The prequel, is my spin-off because I get the chance to come back. I’m dead,” Jackson openly told the crowd. (“Power” is five seasons deep.)
Starz heavily invested in Jackson, recently signing him to a four-year multiseries deal. According to Variety, the deal could be worth up to $US150 million. At IGNITION, Jackson described his content on Starz as “the new Tyler Perry, but it’s R-rated.”
“Power” returns to Starz in 2019. You can watch the teaser trailer for season six here.
You can follow along with all our IGNITION coverage here.
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