If you haven’t yet discovered the addictive time-suck that is Pinterest, here’s the deal: it’s a web-based bulletin board where users pin beautiful, inspirational pictures.
Most people use it to pin pictures of pretty clothes, interesting home decor, and drool-inducing food, but we’ve got another idea — use Pinterest for your job search.
Here are five ideas of how to do just that:
1. Find companies you want to work for
Companies large and small quickly figured out the value of Pinterest for their sales and marketing (see Zappos and Whole Foods). Those pin boards can help job seekers get a sense of the company’s culture, priorities, outreach strategies and overall tone.
Are they buttoned-up or casual? What’s their main marketing focus? What language do they use to talk about themselves and their products? These insights can help you craft stand-out, tailored job applications that show you’ve done your homework and understand the company.
Create boards for your work experience, awards and accomplishments, degrees or classes, a portfolio of your work, and even your hobbies and interests. As long as you have or can find pictures demonstrating these things visually, you can create an eye-catching Pinterest portfolio to share with employers.
3. Follow college career offices
Some college career folks are brilliantly using Pinterest to give expert job advice to college students and recent grads. Even if your school’s career office isn’t on Pinterest yet, you can follow any of those who are, like the University of Pennsylvania, the University of North Carolina Chapel Hill and Bucknell University. These offices have pin boards for professional dress, job search tips, and career research.
4. Follow career experts
Independent career experts are using Pinterest to help job seekers (or, perhaps, to make themselves feel better about being pin addicts).
Sites like Career Bliss, The 405 Club, FlexJobs and of course, Brazen Careerist, offer career advice and inspiration, from touchy-feely quotes which (thank goodness you’re alone) bring a tear to your eye, to laughable cartoons to help get you over an appalling job interview.
5. Use Pinterest to inspire yourself
If nothing else, Pinterest is an easy way to overload your senses with the things you love. And when you’re in the middle of a job search, or just trying to figure out what you might want to do in life, it’s easy to forget about what makes you happy.
Create pin boards to make yourself smile giddily, laugh loudly and simply feel GOOD. Stare at your motivational eye candy for a few minutes before going to a job interview to put your mind in a happy, confident place.
For your job search or career exploration, the more networking the better. Pinterest is another, albeit prettier, way to connect with people, learn about companies and their cultures, and pump yourself up for career success.
And the best thing about Pinterest is you can’t do it wrong. As long as you’re inspiring yourself, and maybe some employers, you’re on the right track.
Brie Weiler Reynolds is the Social Media and Content Manager for FlexJobs, the leading site for telecommuting and flexible job listings. Her work days are spent providing career advice and mingling with job seekers on Facebook and yes, Pinterest.
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Brazen Life is a lifestyle and career blog for ambitious young professionals. Hosted by Brazen Careerist, we offer edgy and fun ideas for navigating the changing world of work — this isn’t your parents’ career-advice blog. Be Brazen.
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