5 Ways To Boost Your Creativity Using Brain Science

creative brain mind

Want to be more creative? Whether you are an artist, writer, scientist, web designer, marketer, sales person or business executive, being more creative means you’ll come up with more and better ideas and have more fun while you are doing it.

If you want to have more creative ideas you need to work with, not against, the part of your brain that comes up with ideas: the pre-frontal cortex. This part of the brain focuses on finding answers and solutions. It combines separate ideas from the rest of your brain and makes connections between them. But the pre-frontal cortex has some interesting and idiosyncratic ways of working, so there are things you can do that help it do its work, and things that hinder. Below are 5 things you can do to help the pre-frontal cortex, and thereby help you be more creative:

Dr. Susan Weinschenk is the author of Neuro Web Design: What makes them click? and 100 Things Every Designer Needs To Know About People. This article has been republished from her blog, Whatmakesthemclick.net, with permission.

2. Forget about it

3. Give yourself time

4. Work with others

Multiple pre-frontal cortices are better than one! Give the whole team the problem or issue you are trying to solve, then let each person (each pre-frontal cortex) have time to work on it alone.

Then bring the team together and let them share their ideas. And then take some more time to let the pre-frontal cortex absorb the ideas from the group. Then bring the team back and you will have some truly great creative solutions.

5. Act on your ideas

When I'm in the shower I get some really great ideas. The trick is getting them written down as soon as I get dried off! and then acting on them. Don't forget to follow through.

P.S. I had the idea for this blog on creativity… you guessed it, in the shower!

For more ways to use neuroscience to your advantage, check out:

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