Creating and maintaining your online brand is an important tactic that anyone from the job seeker to the CEO should consider, particularly keeping up with an online presence. However, how do you add real value to your platforms, while at the same time keeping up with your image?
Here are a few suggestions:
Complete your profiles in full. When you visit someone’s social networking page, you get a quick glimpse of their life, their experience, and their personality. So, it’s probably a good idea to complete your online platforms in full. Depending on character limits or platform restrictions, think about including a decent headshot, full name, industry, location, links to your other platforms, a short bio, etc. That way, people will be able to gauge who you really are, verses just assuming.
Appeal to your niche or audience. Your following is important. After all, they’re probably how you’re going to get from point A to point B. Thus, try to appeal to your niche or your audience. Why? Well, besides adding value to your platforms, catering your work to your followers will keep them coming back. Further, if you go one step further and ask your audience what they want to read or see, you’ll get them involved making them feel appreciated and enhancing your personal brand.
Add video. Adding an interactive element like video to your online platforms may help you stand out from your competition. Since we live in a visual world, your audience or following will probably be more impressed if they see some sort of video element as opposed to just text. You don’t need to be an interactive expert to create or post an industry related video on your online platforms, either. Think about piecing together something short by using basic video software, or simply scour site like YouTube to find things your audience will enjoy. Regardless of your choice, the more interactive elements your sites have, the better.
Be current. Ever come across someone’s Twitter page and notice they seem to post things five days late? Although they get an A for effort, our digital world calls for information seconds after it happens, not days. So, it may be a good idea to stay up-to-date with trends and industry related news for the sake of a quality driven profile. For example, if a big company in your niche gets bought out, tweet the information as soon as it’s public, ask questions on Facebook, or even write a blog post. By staying current, you enhance your personal image and brand, which more times than not will probably add value to your platforms.
Update often. There’s little point in having online platforms if you’re not going to update them. Sure, anyone can have a Twitter or LinkedIn account, but how many people out there fine tune them often? It’s a challenge, but it can be done. So, if you switch jobs, indicate so on your professional sites. If you move, change your information. If you decide to completely switch up your niche, indicate so by blogging your plans. Bottom line: keep your name out there and your audience informed by staying on top of your content. That way, your online brand, as well as your platforms, will be more solid.
How do you add value to your online platforms?
NOW WATCH: Ideas videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.