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Do you ever wander through the grocery store and end up spending more than you were budgeting for?Don’t beat yourself up over it — supermarkets actually have several different strategies to trick customers into blowing bucks.
Be on the alert and watch out for the sneaky psychology tactics these stores will try to use on you.
10 For $10
10 for $10 sounds like a great deal. However, you’ll get the same savings even if you only buy one item, according to the New York Times
. A grocery store survey
recently found that people bought way more items when they see 10 for $10 deals vs. five for $5 and one for $1 sales. Even if you aren’t buying 10 items, your mind will trick you into thinking that the item is such a great deal that you end up buying more of it.
No, you’re not shrinking; it’s the grocery carts that are growing. The larger the cart, the more likely you’ll end up spending more, so try to stick to a hand basket instead.
Pre-Cut Vegetables and Fruits
Pre-cut veggies look so attractive, with their colourful packaging and its promise of less work (no need to wash or chop!). However, they aren’t exactly a good deal. Consumer Reports
found that pre-cut veggies and fruits can be a lot more expensive than the whole items. The team noted that a $1.50 six-ounce bag of shredded carrots costs about five times more
than a similar amount of whole carrots.
Not to mention, these pre-cut veggies and fruits go bad faster than their whole counterparts.
Items at the Checkout Counter
Ever wonder why all those magazines and yummy candy are crammed in the front of checkout counters? It’s one of the supermarket’s tricks to get you to succumb to last-minute purchases while you’re waiting in line.
Where Is Everything?
You think you have the layout of your local supermarket down pat when you find out they changed shelves again! Darn it. The stores are actually doing it on purpose, because if you don’t know where the items are, you’ll end up spending more time in the store. More time to browse means more chances to tempt you into buying more items.
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