Facebook just unveiled a new feature called Groups.It basically lets you start a mini-section of Facebook with a specified group of people, including a wall to post on; the ability to share links, photos, docs, and videos with the group; chat room; email alerts; etc. Groups can be open, closed, or “secret.”
Facebook is basically taking aim at a bunch of group collaboration services here, and trying to make Facebook a one-stop shop for this sort of activity.
- Asana, a group-collaboration site being developed by Facebook cofounder Dustin Moskovitz.
- 37signals, makers of the Campfire chat service.
- Yammer, the Twitter-for-your-company.
- Google, especially Google Wave.
- AOL, whose AIM has needed a makeover for more than a decade.
And a zillion other group-collaboration products.
That’s not to say Facebook will succeed in destroying these sites. Facebook Groups is a simple product; not very complex or innovative. But it’s built into Facebook, which instantly gives it the world’s best social graph, and a huge audience.