If the impending Black Friday madness has you ducking for cover, take heart, wary shoppers: Small Business Saturday has your back. Inaugurated last year, Small Business Saturday celebrates the Shop Small movement to drive business to local merchants across the country.
November 26 will mark the second Small Business Saturday; the first was held on November 27 last year.
The perks of patronizing Small Business Saturday far outweigh those of Black Friday. There are serious steals to be had, not to mention the time-saving bonus of avoiding the chaotic crowds. Plus, you’ll be supporting your community in style.
Here are five reasons to cross Black Friday off your calendar and pencil Small Business Saturday in instead:
Avoid the crowds. Look, you don’t want to be this guy. Avoiding the maddening crowd should be priority number for one for cash-strapped families who just want to get in and get out, and tick some purchases off their “To Buy” list. Many small businesses offer champagne, home-baked goodies, and in-house bands to turn up the fun, which sounds way cooler to us than getting trampled by a soccer mum.
Support local establishments. Small merchants have found themselves caught in the crosshairs of big bank’s nefarious practices, being forced to hike up prices to make up for those onerous swipe fees and credit rewards cards. Additional revenue from Small Business Saturday might enable such merchants to keep prices low and stock even more of those hard-to-find goodies you love.
Help your community. As U.S. News reported, local businesses reinvest in the local economy 60 per cent more than larger chains and retailers. And then there’s the power of three: “By supporting a local clothing boutique, a consumer is also supporting a local attorney, tax preparer, and printer,” wrote Rachel Koning Beals.
One-of-a-kind gifts. We guarantee Best Buy won’t be carrying that handmade iPad cover you’ve been after or the delicate silk chemise shipped direct from Austin. If it’s originality you crave, go local.
Incredible deals. To help entice customers to small businesses, American Express is offering a $25 limited statement of credit to cardholders who pre-register their Amex card on the Small Business Saturday Facebook page. Similarly, FedEx handed out 40,000 $25 Shop Small-branded gift cards to woo shoppers.
For those in San Francisco, Chicago, and New York City, PAPER Magazine is offering small biz-tailored shopping guides. To scope them out, visit the Small Business Saturday Facebook page and click the “City Guides” tab.
Like credit unions, small businesses pride themselves on customer loyalty and are prepared to roll out the proverbial red carpet this holiday season to make sure you know it. Isn’t that better than getting taken by big box retailer’s gimmickry?
For a full list of participating cities, visit Business Wire.
Let us know: Will you be supporting Small Business Saturday?