Hindsight is a wonderful thing.
It’s not until people succeed that they look back and realise they may have done things differently if they had their time again.
This is something co-founder Jodie Fox recently spoke about in a video she posted to YouTube.
“One of the things I get asked a lot is ‘If you were starting the business again what would you do differently?’,” she says.
“Starting a business is full of trials, errors, testing, all that kind of stuff before you even get to one success. But the thing is some mistakes are most special and significant than others.”
Here are the top five mistakes Fox and her co-founders made when starting Shoes of Prey.
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