48% of people in the UK who don't use music streaming sites think they're too expensive

A new YouGov survey published by subscription billing company Zuora found that almost half of people in the UK who don’t currently subscribe to a music streaming service think that they’re too expensive.

The YouGov survey of 2,115 people in the UK asked people for their thoughts on music streaming services. It found that 90% of consumers don’t currently subscribe to a music streaming service.

Out of the people who don’t use music streaming services, an average of 48% of people felt that they were too expensive. 66% of people aged 16 to 24 felt they were too expensive, and the average of 48% comes from all age groups combined.

The survey also found that 64% of people who don’t use a music streaming service didn’t want to have to rely on an internet connection to listen to music.

37% of non-subscribers believe that the sound quality of vinyl records and CDs is superior to streamed music. Technically that’s true for most streaming services. Spotify and Apple Music stream at a lower bitrate (a measure of audio quality) than CDs by default. Spotify does let you dial it up to 320Kbps if you’re a paying member, though. That’s vaguely on par with CDs, but it isn’t a lossless format. The best-known lossless streaming service is Tidal, the company owned by Jay Z and a host of other celebrities.

NOW WATCH: Google just unveiled the Pixel — its first smartphone

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

sai-us streaming uk