37signals isn’t just a software company — it’s a way of life.
From its simple, elegant web software tools, to its popular new business book, “Rework,” the Chicago-based company is synonymous with good design and rewriting the rules.
Its new office in downtown Chicago is no different: Simple but luxurious.
There are desks, yes. But there are also custom conference rooms, which even inspired an iPad app; a soundproof recording studio; and a 37-seat auditorium — last week’s $1,000-per-person event will pay the rent for two months.
We recently toured the company’s office with founder Jason Fried.