30 Minutes Or More: Why Web Content Keeps Getting Longer

When I first started covering online video, the site I wrote for had only one hard-and-fast rule: If a video was more than five minutes long, it had no place being on the Internet. But that was over five years ago, a time before YouTube’s unlimited upload policy, before cord cutting, before Hulu. It’s a rule that’s pretty much dead here in 2012 — a sign of how the web video space is continuing to mature.

Long-form content, of course, has been a fixture in the online video world for some time now — Kevin Pollak’s Chat Show, just as one example, launched back in 2009. But what we’re seeing now is the spread of longer runtimes into least-suspected places — such as YouTube.

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