3 Walmart executives are facing off in a bizarre 90-day battle that will determine a strategy to beat Amazon

Marc lore jet.comJetMarc Lore, CEO and founder of Jet.com
  • Three Walmart executives are competing to see who can increase online sales on certain products the most.
  • The 90-day challenge will span the holiday shopping period.
  • The three look pretty evenly matched, based on some clicking through Walmart’s website.

Three Walmart executives are facing off in a 90-day contest.

According to Bloomberg, three ecommerce-focused execs are battling it out to see who can boost sales in certain fitness product categories this holiday season.

The competitors are:

  • Marc Lore, Jet’s co-founder and head of Walmart’s US online business, selling yoga mats
  • Jeremy King, US Chief Technology Officer, selling abdominal-toning machines
  • Scott Hilton, US ecommerce chief revenue officer, selling exercise balls

The contest, which started on October 5, is reportedly supposed to help executives get hands-on experience on how to best challenge ecommerce rival Amazon. A senior director of retail analytics, Archimedes Stuk, will determine the winner based on measures including sales, assortment and overall customer experience, according to Bloomberg.

Screen Shot 2017 11 10 at 10.49.58 AMWalmart websiteWalmart’s website

A quick scroll through Walmart’s website didn’t reveal any evidence that any of the three executives were tipping the scales in their favour too hard.

There were no pop-up ads for yoga mats or unearned placement of excercise balls on the front page. Instead, it looks like the three executives are doing things the old-fashioned way — photos of fit people lifting weights and semi-lame wordplay.

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