- Three Walmart executives are competing to see who can increase online sales on certain products the most.
- The 90-day challenge will span the holiday shopping period.
- The three look pretty evenly matched, based on some clicking through Walmart’s website.
Three Walmart executives are facing off in a 90-day contest.
According to Bloomberg, three ecommerce-focused execs are battling it out to see who can boost sales in certain fitness product categories this holiday season.
The competitors are:
- Marc Lore, Jet’s co-founder and head of Walmart’s US online business, selling yoga mats
- Jeremy King, US Chief Technology Officer, selling abdominal-toning machines
- Scott Hilton, US ecommerce chief revenue officer, selling exercise balls
The contest, which started on October 5, is reportedly supposed to help executives get hands-on experience on how to best challenge ecommerce rival Amazon. A senior director of retail analytics, Archimedes Stuk, will determine the winner based on measures including sales, assortment and overall customer experience, according to Bloomberg.
A quick scroll through Walmart’s website didn’t reveal any evidence that any of the three executives were tipping the scales in their favour too hard.
There were no pop-up ads for yoga mats or unearned placement of excercise balls on the front page. Instead, it looks like the three executives are doing things the old-fashioned way — photos of fit people lifting weights and semi-lame wordplay.
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