Get ready for 3-D movie rumble in movie theatres this year.
The success of 20th Century Fox’s Avatar has executives seeing green and ordering 3-D technology on movies in production.
A 3-D version, with its lucrative $3 premium price, might boost a movie’s profits by about 25%, according to the Wall Street Journal. Avatar consistently sold out its higher-priced 3-D and IMAX screens before its 2-D ones and 75% of its revenue came from 3-D screenings, they report.
But there simply aren’t enough 3-D enabled theatres built to support all the 3-D movies coming out this year. Lucky for Avatar, it got some of those record-breaking numbers because it was one of the only 3-D movies on screen at the time.
So which movies will be elbowing each other for room in limited theatre screens?
Walt Disney's Tangled was originally named Rapunzel. Mandy Moore offer the voice for the lead character.
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