Creative logos can have the power to makes us do a double-take, and when advertising dollars and brand recognition are on the line, clever messaging can be just the way for a company to hold our attention just a little longer.
Even better? When that design genius is hidden in plain sight. Luckily, the advertising and design site Digital Synopsis recently rounded up a huge collection of creative logos with hidden meanings, and we’ve included our favourites below.
Here are 29 logos where the hidden meaning is staring right at you.
One of the two F's representing FlightFinder has been flipped and moulded to give the outline of an aeroplane.
And the Newcastle Food & Wine Festival let the silhouette of wine bottles serve as the space between the prongs of a fork.
These tree tops double as black piano keys and the tree trunks act as the space between the white keys.
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