Creative logos can have the power to makes us do a double-take, and when advertising dollars and brand recognition are on the line, clever messaging can be just the way for a company to hold our attention just a little longer.
Even better? When that design genius is hidden in plain sight. Luckily, the advertising and design site Digital Synopsis recently rounded up a huge collection of creative logos with hidden meanings, and we’ve included our favourites below.
Here are 29 logos where the hidden meaning is staring right at you.