26 Sexist Ads Of The ‘Mad Men’ Era That Companies Wish We’d Forget

You mean a woman can open it

“Mad Men” is famous for illuminating a bygone era, replete with three-martini lunches, glamorous clothing, and, of course, casual sexism.

The rampant sexism in “Mad Men” was typical of the 1960s, when the outlook for women in America was just beginning to change. While the “second wave” of feminism began in the ’60s, mainstream America was still very much a “man’s world.”

That attitude carried over into advertising, which did little to advance gender roles and ran ads that implied women were idiots who cared mostly about pleasing their men.

Here are some of advertising’s most egregious sexist ads from that era.

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title=”1950: The ad begins, ‘Most husbands, nowadays, have stopped beating their wives … ‘”
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title=”1951: ‘Show her it’s a man’s world.'”
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title=”1952: This ad makes light of domestic violence.”
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permalink=”1952-dont-worry-darling-you-didnt-burn-the-beer-4″
title=”1952: ‘Don’t worry darling, you didn’t burn the beer!'”
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[slide
permalink=”1953-alcoa-aluminums-bottle-caps-open-without-a-knife-blade-a-bottle-opener-or-even-a-husband-5″
title=”1953: Alcoa Aluminium’s bottle caps open ‘without a knife blade, a bottle opener, or even a husband.'”
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[slide
permalink=”1953-its-so-easy-to-use-that-even-a-woman-with-no-mechanical-aptitude-can-operate-it-6″
title=”1953: It’s so easy to use that even a woman with ‘no mechanical aptitude’ can operate it.”
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[slide
permalink=”1955-guess-who-does-all-the-dishes-7″
title=”1955: Guess who does all the dishes?”
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[slide
permalink=”1956-budweiser-has-delighted-more-husbands-than-any-other-brew-ever-known-8″
title=”1956: ‘Budweiser has delighted more husbands than any other brew ever known.'”
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[slide
permalink=”1959-woman-are-a-drag-9″
title=”1959: Woman are ‘a drag.'”
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[slide
permalink=”1961-thats-what-wives-are-for-10″
title=”1961: ‘That’s what wives are for!'”
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image=”http://static.businessinsider.com/image/536a5381eab8ea7b7e187ab4″
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[slide
permalink=”1963-the-most-important-quality-in-coffee-is-how-much-it-will-please-your-man-11″
title=”1963: The most important quality in coffee is how much it will please your man.”
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[slide
permalink=”1964-are-you-woman-enough-to-buy-a-mans-mustard-12″
title=”1964: ‘Are you woman enough to buy a man’s mustard?'”
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image=”http://static.businessinsider.com/image/536a5381eab8eac878187ab2″
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[slide
permalink=”1964-women-are-soft-and-gentle-but-they-hit-things–she-can-jab-the-hood-graze-the-door-or-bump-the-bumper–13″
title=”1964: ‘Women are soft and gentle, but they hit things … She can jab the hood. Graze the door. Or bump the bumper …'”
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[slide
permalink=”1966-wives-are-desperate-for-home-appliances-and-will-cry-to-get-them-14″
title=”1966: Wives are desperate for home appliances and will cry to get them.”
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[slide
permalink=”1967-the-best-ones-are-thin-and-rich-15″
title=”1967: ‘The best ones are thin and rich.'”
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[slide
permalink=”1968-american-airlines-wants-you-to-think-of-its-attractive-flight-attendants-as-your-mother-16″
title=”1968: American Airlines wants you to think of its attractive flight attendants as your mother.”
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[slide
permalink=”1968-the-moon-isnt-going-to-clean-itself-17″
title=”1968: The moon isn’t going to clean itself.”
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[slide
permalink=”1969-housewife-headache-18″
title=”1969: ‘Housewife headache'”
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[slide
permalink=”1969-tipalet-wants-you-to-know-that-cigarettes-are-made-for-men-but-instantly-attractive-to-women-19″
title=”1969: Tipalet wants you to know that cigarettes are made for men, but instantly attractive to women.”
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[slide
permalink=”19691970-jell-o-doesnt-think-a-woman-can-understand-office-hierarchies-20″
title=”1969/1970: Jell-O doesn’t think a woman can understand office hierarchies.”
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[slide
permalink=”1970-datacomp-has-a-computer-anyone-can-use–even-women-21″
title=”1970: Datacomp has a computer anyone can use … even women!”
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[slide
permalink=”1970-keep-up-with-the-house-22″
title=”1970: ‘Keep up with the house…'”
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[slide
permalink=”1970-its-nice-to-have-a-girl-around-the-house-23″
title=”1970: ‘It’s nice to have a girl around the house.'”
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[slide
permalink=”1971-the-caption-below-the-ad-reads-it-makes-driving-as-effortless-as-sleeping-sleeping-luv—24″
title=”1971: The caption below the ad reads, ‘It makes driving as effortless as sleeping. Sleeping, Luv … ‘”
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[slide
permalink=”1973-its-a-wifesaver-25″
title=”1973: ‘It’s a wifesaver!'”
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[slide
permalink=”1974-weyenberg-shoes-thinks-women-belong-at-mens-feet-26″
title=”1974: Weyenberg Shoes thinks women belong at men’s feet.”
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[slide
permalink=”how-does-mad-men-compare-to-reality-27″
title=”How does Mad Men compare to reality?”
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Compare Don Draper’s Ads With Those That Actually Ran In The 1960s »


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