Amazon recently opened its first Australian factory in Dandenong South and workers have begun rolling in to start their new life as Amazonians. We haven’t received word on the exact date that Amazon Australia will be open for business, but based on the huge sales month in November, we think it’ll be any day now. Here’s why.
Amazon Australia’s factory is open for business
As we reported earlier this month, Amazon’s first Australian fulfillment centre in Melbourne has officially opened and is already welcoming employees to The Jungle (I don’t know if they call it that, but they should). With the centre ramping up its operations and reports from Citi analysts suggesting first orders have been placed, it seems like an official launch date can’t be more than a couple of weeks away.
November is an insane month for online sales
For Amazon Australia to kick off with a retail-store-destroying BANG, it would be silly not to launch in the next two weeks. Amazon has built such goodwill with consumers in other regions during the Christmas shopping period that it would be unbelievable to see them wait out November and miss the biggest sale days of the year.
Breaking it down, there are four huge online shopping events over the next three weeks:
- Singles Day on November 11
- Click Frenzy on November 14
- Black Friday on November 24
- Cyber Monday on November 27
I wouldn’t expect to see much come from Singles Day. This is a particularly big spend day in Asian markets, but doesn’t quite have the global penetration of the latter three. Click Frenzy is only a week away, so if Amazon was going to launch before that, you’d think we would have heard rumblings by now.
That leaves the biggest sales day of the year: Black Friday.
Routinely, Amazon in the US and the UK don’t just run deals on Black Friday, but also have huge savings across the board in the weeks leading up to Black Friday. Currently, if you go to the Amazon US site, you’ll find that there are a stack of pre-Black Friday deals already available.
Although Black Friday is considered one of, if not THE, busiest sales day of the year, retailers have to ensure that they stay one step ahead of their competitors. Black Friday isn’t necessarily an Australian institution but will Amazon look to capitalise on the momentum they’ve gained in other regions? Absolutely they will. With only two weeks until Really Good (Black) Friday (that’s what I’m calling it), I wouldn’t be surprised to hear a launch announcement by November 17.
Amazon’s Australian website remains fairly dormant at the moment but it shouldn’t be long until it’s ready to go.
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