We Had A Ton Of Fun Driving The Oddball 2013 Ford Fiesta Around Los Angeles

2013 ford fiesta 1.0 liter los angeles

[credit provider=”Alex Davies”]

Last week, we traveled to California for the Los Angeles Auto Show and to drive the 2013 1.0-Liter Ford Fiesta, which is making its entry into the North American market.With the Fiesta, Ford is going after young, first-time car buyers. It is the most fuel-efficient non-hybrid car sold in North America, thanks to the EcoBoost engine Ford has already put under more than 500,000 hoods.

The 1.0-liter Fiesta, set to hit the US market in the second half of 2013, is made to target young buyers who love to drive. In a nearly unheard of move in the American car market, Ford is not offering an automatic transmission. It is a risky move that limits sales to buyers who can drive a stick shift.

(Of course, the other Fiestas will come as automatics. “We haven’t gone completely crazy,” one Ford rep told us.)

To prove how much fun driving the Fiesta 1.0-Liter can be, Ford set up a route through the mountains and canyons outside Los Angeles, with a stop at a track to do some competitive driving.

Because we drove European models, we cannot speak to the car’s interior or various features. But we can definitely say we had a lot of fun.

Disclosure: Ford paid for our travel and lodging expenses to drive the Fiesta and attend the Los Angeles Auto Show.

[slideshow]
[slide
permalink=”about-15-fiestas-were-waiting-for-us-at-the-airport-where-ford-presented-the-new-10-liter-1″
title=”About 15 Fiestas were waiting for us at the airport where Ford presented the new 1.0-liter.”
content=””
image=”http://static.businessinsider.com/image/50bfbafe6bb3f73e6c000001″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”its-a-bit-odd-looking-but-we-do-not-find-it-ugly-the-color-by-the-way-is-hot-mustard-2″
title=”It’s a bit odd-looking, but we do not find it ugly. The colour, by the way, is ‘hot mustard.'”
content=””
image=”http://static.businessinsider.com/image/50bfbb116bb3f7336c000003″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”we-drove-european-spec-cars-so-there-are-little-differences-from-what-the-american-version-will-look-like-3″
title=”We drove European spec cars, so there are little differences from what the American version will look like.”
content=””
image=”http://static.businessinsider.com/image/50bfbaffecad041f06000005″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”the-interior-will-be-different-but-that-manual-transmission-is-coming-to-the-us-4″
title=”The interior will be different, but that manual transmission is coming to the US.”
content=””
image=”http://static.businessinsider.com/image/50bfc32e69beddcb13000002″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”so-is-the-little-engine-that-let-us-have-so-much-fun-5″
title=”So is the little engine that let us have so much fun.”
content=””
image=”http://static.businessinsider.com/image/50bfbb15ecad047908000002″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”on-us-cars-the-badge-will-say-ecoboost-6″
title=”On US cars, the badge will say “EcoBoost.””
content=””
image=”http://static.businessinsider.com/image/50bfbb0eecad044a0400001e”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”it-has-a-spoiler-on-the-front-chin-to-improve-its-aerodynamics-7″
title=”It has a spoiler on the front chin to improve its aerodynamics.”
content=””
image=”http://static.businessinsider.com/image/50bfbb146bb3f7526c000005″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”ford-is-not-billing-the-fiesta-as-a-cheap-car-8″
title=”Ford is not billing the Fiesta as a cheap car.”
content=””
image=”http://static.businessinsider.com/image/50bfbb016bb3f7386a00000e”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”it-wants-it-to-be-an-aspirational-product-9″
title=”It wants it to be “an aspirational product.””
content=””
image=”http://static.businessinsider.com/image/50bfbb0269beddc37c000006″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”even-so-ford-has-not-announced-pricing-yet-but-says-it-will-be-competitively-priced-10″
title=”Even so, Ford has not announced pricing yet, but says it will be “competitively priced.””
content=””
image=”http://static.businessinsider.com/image/50bfc3656bb3f7c37d000007″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”per-liter-the-engine-is-more-powerful-than-the-one-in-the-lamborghini-aventador-11″
title=”Per liter, the engine is more powerful than the one in the Lamborghini Aventador.”
content=””
image=”http://static.businessinsider.com/image/50bfbb026bb3f73e6c000004″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”of-course-the-aventador-has-a-65-liter-engine-so-it-has-six-times-the-horsepower-12″
title=”Of course, the Aventador has a 6.5-liter engine, so it has six times the horsepower.”
content=””
image=”http://static.businessinsider.com/image/50bfbb1169bedd4b7c000015″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”it-was-a-gorgeous-day-for-a-drive-through-the-santa-monica-mountains-and-along-the-pacific-coast-13″
title=”It was a gorgeous day for a drive through the Santa Monica Mountains and along the Pacific coast.”
content=””
image=”http://static.businessinsider.com/image/50bfbb12eab8ea6f22000009″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”on-the-winding-hilly-mulholland-highway-we-mostly-kept-the-car-in-second-gear-14″
title=”On the winding, hilly Mulholland Highway, we mostly kept the car in second gear.”
content=””
image=”http://static.businessinsider.com/image/50bfbb16ecad041f06000008″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”it-is-the-least-efficient-way-to-drive-but-also-the-most-fun-15″
title=”It is the least efficient way to drive, but also the most fun.”
content=””
image=”http://static.businessinsider.com/image/50bfbb1769bedd1c7c000005″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”halfway-through-the-drive-we-had-the-chance-to-drive-the-fiesta-and-a-few-of-its-competitors-on-a-short-track-16″
title=”Halfway through the drive, we had the chance to drive the Fiesta and a few of its competitors on a short track.”
content=””
image=”http://static.businessinsider.com/image/50bfc4b46bb3f7c37d000018″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”needless-to-say-it-was-very-cool-the-fiesta-performed-really-well-17″
title=”Needless to say, it was very cool. The Fiesta performed really well.”
content=””
image=”http://static.businessinsider.com/image/50bfc3a0eab8ea3b39000005″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”to-hammer-the-fun-message-home-ford-brought-ken-block-to-the-la-auto-show-to-drive-the-fiesta-from-his-gymkhana-stunt-driving-series-18″
title=”To hammer the ‘fun’ message home, Ford brought Ken Block to the LA Auto Show to drive the Fiesta from his Gymkhana stunt driving series.”
content=””
image=”http://static.businessinsider.com/image/50bfbb1769beddcb79000014″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”the-mandatory-manual-transmission-makes-this-a-drivers-car-while-on-winding-roads-and-very-efficient-in-ordinary-conditions-19″
title=”The mandatory manual transmission makes this a driver’s car while on winding roads, and very efficient in ordinary conditions.”
content=””
image=”http://static.businessinsider.com/image/50bfbb136bb3f7366a00000a”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”now-see-what-else-we-did-in-los-angeles-20″
title=”Now see what else we did in Los Angeles.”
content=”DON’T MISS: The 25 Coolest Cars We Saw At The LA Auto Show >
image=”http://static.businessinsider.com/image/50bfbbdb69bedda97c000007″
caption=””
credit=””
credit_href=””
]
[/slideshow]