It's Surprising How Many Employees Don't Actually Know Who Their CEO Is

Mystery Man

CEOs may technically be the public face of their companies, but a new poll shows many employees couldn’t pick theirs out in a crowd if they had to.

The survey on senior leadership from CareerBuilder found that 40 per cent of workers have never even met their business’ CEO, and 21 per cent don’t know what the top boss looks like.

Employees in business services, sales and manufacturing are most likely to have met their CEO, while a majority of workers in IT, financial services and retail say they have not met their organisation’s top leader, according to the study.

Knowledge of the organizational chart falls off significantly after the CEO, with only 35 per cent of employees able to name all of the C-level officers at their organisation.

Rosemary Haefner, vice president of human resources at CareerBuilder, said C-suite leadership can be a difficult balance.

“They need to find a level of accessibility that allows them to connect with employees, while on the other hand, dedicatethe necessary time for building relationships with outside stakeholders,” Haefner said. “Employees realise their top leaders can’t know everyone on a first-name basis, but they do expect their leaders to be a public symbol that embodies the organisation’s values.”

Leadership isn’t the only area where employees are less than knowledgeable about their company.  More than two-thirds of the employees surveyed don’t know how much their company generates in revenue each year.

The research was based on surveys of more than 7,700 full-time employees.

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This post originally appeared at BusinessNewsDaily.

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