The People For the Ethical Treatment of animals do a lot of “shockvertising“: using controversial images to burrow a message into your brain, by way of nearly naked people, bloody animal corpses, or an intensely dark sense of humour.
The nonprofit revels in its audacity, putting together websites to promote ads that have been banned or rejected.
Though they turn plenty of heads, do some of their ads go over the line? PETA has been slammed for objectifying women, which may alienate potential new followers.
What do you think? Be warned — not all of these will be safe for work.
Kim Bhasin contributed to an earlier version of this article.
This spot showed the link between purchase and poaching. 'Poaching is driven by demand. So the day you stop buying, they stop killing.' (Singapore, 2014).
This gruesome ad shows where fur comes from. 'Poaching is driven by demand. So the day you stop buying, they stop killing.' (Singapore, 2014).
It goes for menswear, too. 'Poaching is driven by demand. So the day you stop buying, they stop killing.' (Singapore, 2014).
Contortionist Louann von Brochwitz posed for this anti-circus campaign. 'Animals have no desire to be your slave. The circus is no fun for animals.' (Germany, 2013).
Miss USA winners Susie Castillo, Shandi Finnessey, Shanna Moakler, and Alyssa Campanella also joined the campaign. 'Miss USA Queens.' (USA, 2013).
This gruesome anti-bullfighting shock ad with Spanish model Elen Rivas was banned in some in-flight magazines. 'The Naked Truth.' (Spain, 2011).
This ad to protest the Crufts Dog Show in the UK brought Hitler into the mix. 'Master Race?' (UK, 2010).
A scantily clad Pamela Anderson starred in this ad, which was banned in Montreal because it was viewed as sexist. 'All Animals Have The Same Parts.' (Canada, 2010).
PETA often gets celebs to pose nude, but this ad featuring Joanna Krupa with a crucifix hit a nerve -- the Catholic Church was outraged. (USA, 2009).
This billboard was eventually taken down and replaced with one that said, 'GONE: Just like all the pounds lost by people who go vegetarian.' (USA, 2009).
PETA doesn't shy away from using porn stars either -- Jenna Jameson appeared in an ad. 'Pleather Yourself.' (USA, 2008).
Even the tragic and disturbing Manitoba Greyhound bus beheading wasn't off limits. 'It's still going on.' (Canada, 2008).
PETA went on a global campaign against KFC, and used 'dead' bikini-clad women. 'KFC Scalds Chicks To Death.' (USA, 2008.)
Australian singer, actress, and vegetarian Sophie Monk posed for PETA. 'Spice Up Your Life: Go Vegetarian.' (International, 2007).
PETA showed off this billboard in front of the White House -- it ties together President Reagan, degenerative disease, and meat-eating into one shocking package. 'Win one for the Gipper.' (USA, 2004).
This ad for PETA's 'Holocaust On Your Plate' campaign was banned by Germany's high court. 'All people are Nazis.' (Germany, 2003).
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