You already know that Facebook is the most popular social networking site in the U.S.However, a closer look at how users actually engage with the site has produced some surprising results.
Researchers with the Pew Research centre’s Internet & American Life Project conducted a national phone survey of Facebook users and just released a report on the findings.
Here are the most interesting results:
- 20 to 30 per cent of very active Facebook users called “power users” are responsible for a lot of the friend requests, tags, posts, and messages we all recieve
- Women do more status updates than men
- People love to use the like button — it is one of the most popular activities on Facebook
- It is more common to be “liked” than to like others
- On average, Facebook users receive more messages than they send
- Users comment on their friends’ pages more often than they update their status
- People are more likely to be tagged in photos than they are to tag others in photos
- Facebook users average 7 new friends a month — men are more likely to send a friend request, women are more likely to recieve one
- Few people unsubscribe from their friends’ news feeds
- Your friends on Facebook have more friends than you do, and they probably don’t know each other
- Facebook users can reach an average of 150,000 other people through their friends
- Active Facebook users are also more likely to participate in political activism
- Active Facebook group members are more likely to try to persuade someone to vote for a specific candidate
- Almost no one uses the poke button
- The more friends a user has, the more they do on Facebook
- There is no evidence of Facebook fatigue, even amongst Facebook veterans
- More educated users have a more diverse group of Facebook friends
- If you tag your friends in photos, you probably have close ties and friendships with others.