Gillette made headlines recently for an ad starring Sports Illustrated swimsuit model Kate Upton and the gimmick people love to hate: a QR code.
When people read Upton’s mind by scanning the QR code displayed in her thought bubble, they find that the model thinks it’s “very important” for men to shave “down there.”
While is actually a pretty smart way to get people to actually scan the dreaded QR code, the phenomenon is often so poorly executed that it has become a joke in the industry. There’s even a Tumblr titled “Pictures of People Scanning QR-codes” that boasts zero images.
Brad Frost and Craig Villamor, friends and a mobile web strategist and a principal architect at Salesforce.com, respectively, started a blog called “WTF QR Codes” that is entirely dedicated to the worst of the worst QR codes. From QR bikini bottoms to requiring people to cross the dangerous third rail of a subway track to scan the code.
“It turns out we weren’t the only ones that thought that a lot of these codes are ridiculous,” Frost told BI.
Bank of America's sharable technology gusto on its Facebook page just looks silly — they're already on the web. Surely a link would have sufficed?
British volleyball players Zara Dampney, 24, and Shauna Mullin, 26, rented out their butts to advertisers.
But not all QR code outfits are worn by choice. According to the QR code uniformed Subway employee, no one has tried to scan the code.
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