Steve Myers at Poynter gathers some thoughts from journalists about the most important lessons they learned at SXSW.
We narrowed down the results to the most important points:
- Use gamelike features to keep users engaged and refreshing your Web site.
- Work with city citizens and dig deeper into the data that is all around us.
- Manor Labs in Manor, Texas “turned the town of 6,500 people into a virtual R&D lab to tackle major civic innovations via crowdsourcing and game-driven mechanics.” Amazing.
- Learn how to support different Web fonts with each browser and create rich graphics on the iPhone without Flash.
- The Deck, an all-sponsorship ad network teaches us to stop selling CPMs and only use sponsorships, so advertisers will “pay for time in front of your audience rather than impressions.”
- Infuse creativity into every aspect of your work.
- Learn that vision is our strongest sense, and humans are wired to process images quickly. Move beyond text.
- Social media is exciting. But sites “like Facebook give us a limited set of choices for our participation, and we shouldn’t be lulled into a false sense of control.”
- “Geeks care about journalism.”
- Measure reader engagement in hours, not minutes like online. “That allows for higher ad rates; it’s another reason publishers should move faster in developing for tablet devices.”
- Don’t just shuffle content onto an iPad and add videos and graphics. Really think about reinventing content. And add social media.
- Web applications will probably win out over installed apps. “That may be unpopular to the folks who think iPhone/iPad apps will save journalism or make them rich, but developers are growing weary of developing for three to seven different platforms.”
- The Web is accessible everywhere, especially on mobile devices.
- Social gaming is going to be huge. Use it in all aspects of your site, including comments.
- “Those who can’t or won’t reinvent themselves don’t really have a place in a culture that places such a high value on innovation.”
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