Earlier this week, Burger King erected a billboard in Istanbul made out of 2,548 packets of hot sauce (empty and full).That’s just one of many bizarre materials used to make outdoor ads.
From out-of-date electronics to live bacteria, companies and ad agencies have made incredible billboards from unexpected objects.
Young & Rubicam, Istanbul used 2,548 hot sauce packets to make this Burger King billboard.
Publicis represented nose hair with rogue tree branches in Frankfurt, Germany.
Best buy used out-of-date computers, VHS players, and other old electronics to create this billboard in Times Square.
3M Security put an undisclosed amount of money in security glass in Canada to demonstrate how much it trusts its product.
Leo Burnett Chicago created erected this working sundial outside of Wrigley Field to promote McDonald's breakfast menu.
Coca-Cola Philippines and environmental group World Wide Fund for Nature (WWF) made a billboard that absorbs 46,800 pounds of carbon dioxide. It was made from 3,600 pots of the Fukien tea plants, old bottles and other recycled materials.
DLKW Lowe created baby billboards made out of Legos to advertise Legoland's new hotels. (Look--they're pigeon-sized).
JCDecaux Innovative and Clear Channel Create conceptualized this Nivea campaign that allowed people to literally reduce the bumps on its billboard for an oxygen infused moisturizer.
Amnesty International teamed up with Mentalgassi for its 2011 'Making the Invisible Visible' campaign. The image only becomes visible as passersby approach. A plaque on the fence gives a website to find out more information of each specific human rights campaign.
McCann in Nairobi, Kenya created this 'Burned Billboard' to demonstrate how scorching hot Taystee chilli Sauce is.
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