For Jonathan Goldsmith, 73, art imitates life.Goldsmith has played Dos Equis’ spokesman for six years, and his life off screen almost rivals his elaborate persona as The Most Interesting Man In The World.
If you believe what the copywriters have to say, “He’s been known to cure narcolepsy, just by walking into a room,” “He once had an awkward moment, just to see how it feels,” and “His beard alone has experienced more than a lesser man’s entire body.”
If you believe what Goldsmith has to say, and we do, the truth is just as interesting.
Goldsmith’s character has also been marketing gold for Dos Equis, which was acquired by a struggling Heineken in 2010. Anthony Bucalo, an analyst at Banco Santander SA, told Bloomberg that the ads serve as “one of the best advertising campaigns in the U.S.“
Dos Equis sales have increased every year since Goldsmith joined the campaign in 2006. According to Beer Marketer’s Insights, Dos Equis has gained 15.4 per cent in U.S. shipments last year, which is much better than the 2.7 per cent average growth for the top 10 imports.
The 'Mexican' paragon is actually a Russian Jew who grew up in the Bronx.
In the words of Adam Wills, a senior editor at the Jewish Journal of Greater Los Angeles, Jonathan Goldsmith, 'the actor who portrays the Most Interesting Man in the World is more likely to attend a bar mitzvah than a Quinceañera.'
Every interesting man has a backstory.
During his second year at NYU, Goldsmith was asked to leave for excessive partying and a fling with a professor.
What did she teach?
'I won't tell you,' he told Popeater. 'She taught the good moves. Ha!'
Goldsmith once told off Dustin Hoffman.
Competing young actors on the New York theatre circuit, Goldsmith and Hoffman did not get along. Goldsmith reportedly told his cohort, 'Dustin, the reason you don't like me is because I'm gonna make it and you're not.'
His character for The Most Interesting Man In The World is based on his good friend, Fernando Lamas.
Goldsmith's inspiration for the cool composure and dulcet tones of The Most Interesting Man In The World came from his good friend and old sailing buddy, Fernando Lamas. (Or, as he explained Lamas to The New Yorker, 'the greatest swordsman who ever lived in Hollywood).
Lamas was an actor who Billy Crystal immortalised as his character 'Fernando' on Saturday Night Live.
Over the last half century, Goldsmith has been shot, drowned, and electrocuted.
After making his way to Los Angeles, Goldsmith became famous for getting killed in classic shows from the 1960's, 70's, and 80's. Marshal Matt Dylan alone killed him five different times on 'Gunsmoke.'
Goldsmith has been killed by the best of them. John Wayne shot The Most Interesting Man In The World while filming 'The Shootist.'
While hiking Mount Whitney during a snowstorm--you know, a typical weekend for the most interesting man in the world--Goldsmith came across a man who had collapsed with hypothermia. He stayed with the ailing man until help arrived the next morning.
The Most Interesting Man In The World cannot be contained to a house.
Goldsmith and his wife, Barbara, lived on a sailboat in Marina Del Rey for years. He has recently bought a house in Vermont to eventually retire to. That will be the day.
Barbara, his current wife, is his agent.
It's how the two met.
This is Goldsmith's third marriage.
He told Ad Age that he's more of a scotch or martini guy without fear of getting fired.
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