Photo: By wsilver on Flickr
Corporations do a ton of research before entering new markets. This leads chains like McDonald’s and Starbucks to completely revamp their menus for consumers across Europe and Asia.
Click here to see the slogans >
Even so, sometimes things slip through the cracks – like making sure the company’s current slogan translates well abroad.
We came across a fantastic list in Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time, and decided to do some further research. Here’s our list of 13 now-rectified slogans that got completely lost in translation.
Parker Pens wanted Spanish-speaking consumers to know its product wouldn't cause embarrassing pocket ink stains, but instead it reassured them that the pens would not get them pregnant
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