30 days that shook America: Since the death of George Floyd, the Black Lives Matter movement has already changed the country

REUTERS/Erin ScottProtesters applaud during a rally at the Lincoln Memorial in Washington, DC, on June 10, 2020.
  • One month after the death of George Floyd at the hands of Minneapolis police on May 25, mass protests have erupted across the US and the rest of the world.
  • The ongoing demonstrations have already prompted change: City councilors have vowed to reform police departments, statues have toppled, and corporations have promised greater diversity and inclusivity.
  • Here are 16 significant effects that have been achieved as a result of the Black Lives Matter movement.
  • Visit Business Insider’s homepage for more stories.

Four weeks after George Floyd’s death at the hands of police officers in Minneapolis, thousands of people across the US and the world have taken to the streets to demand justice, condemn racism, and speak out against police brutality.

The protests have been historic: Overwhelmingly peaceful and highly diverse crowds have been gathering in city centres and in front of government institutions to demand change. And slowly, it appears to be working.

In the 30 days that have followed Floyd’s death, editors have resigned, statues have toppled, and police reforms have been announced in several cities across the US.

Here is a roundup of some concrete changes that have happened as a direct result of the ongoing Black Lives Matter movement.


Four days after killing George Floyd by kneeling on his neck during an arrest, former Minneapolis police officer Derek Chauvin was charged with third-degree murder. This was later updated to second-degree murder.

Ramsey County Sheriff’s Office via APFormer Minneapolis police officer Derek Chauvin.

While Chauvin could still face other charges, it is unlikely that he will be accused of first-degree murder as prosecutors would need to prove premeditation, intent, and motive, according to The Associated Press (AP).

On June 9, Chauvin made his first court appearance where a judge set his bail at $US1.25 million. He is expected to enter a plea on June 29.

According to the state’s sentencing guidelines, second-degree unintentional murder carries a recommended sentencing of 12 years in prison. The maximum sentence for the charge is 40 years in prison.


The three other police officers present at Floyd’s arrest have also been charged with aiding and abetting second-degree murder.

Hennepin County Sheriff’s Office via Getty ImagesFormer Minneapolis police officers (from left to right) Thomas Lane, Tou Thao, and J. Alexander Kueng.

Former police officers Thomas Lane, Tou Thao, and J. Alexander Kueng were arrested over a week after Floyd’s death.


A police officer involved in the fatal shooting of Breonna Taylor in Louisville, Kentucky, has been fired more than three months after her death.

Spencer Platt/Getty ImagesA protester holds a picture of Breonna Taylor during a demonstration in New York on June 5, 2020.

Taylor, a 26-year-old Black emergency room technician, was killed after police broke into her home and shot her eight times. They were investigating an alleged drug ring but found no drugs in the home.

Brett Hankison, one of three officers involved in the shooting, was fired from the Louisville Metro Police Department on June 23.

The other two officers have been placed on administrative leave, according to CNN.

In a letter addressed to Hankison, Police Chief Robert Schroeder wrote: “I find your conduct a shock to the conscience. I am alarmed and stunned you used deadly force in this fashion.”

Taylor’s name has been prominent in the Black Lives Matter movement marches.

Lonita Baker, the attorney acting on behalf of Taylor’s family, said last week that the family was “excited to get this news and are encouraged by it.”

“This is just one step though. We’re waiting for the other officers to be held accountable and for additional charges to be filed but this is a step in the right direction,” Baker said.


Minneapolis lawmakers vowed to disband the city’s police department less than two weeks after Floyd’s death.

Stephen Maturen/Getty ImagesDemonstrators calling to defund the Minneapolis Police Department march on University Avenue, Minneapolis, Minnesota, on June 6, 2020.

Nine Minneapolis city council members announced their support to dismantle the city’s police force at a community rally on June 8.

City council president Lisa Bender said: “We’re here because we hear you …We are here because here in Minneapolis and in cities across the United States it is clear that our existing system of policing and public safety is not keeping our communities safe.”

“Our commitment is to end policing as we know it and to recreate systems of public safety that actually keep us safe,” she added.

The announcement came a day after Minneapolis Mayor Jacob Frey was booed at a rally for refusing to promise protesters that he would defund the city’s police.

The council has a veto-proof majority in its decision, according to The New York Times, though comprehensive plans have not yet been approved.

On June 11, Minnesota Gov. Tim Walz also pledged comprehensive police reform. He told reporters that the proposals will be aimed at police brutality, grants for rebuilding, and more transparency, according to CNN.


Minneapolis isn’t the only city making changes. Mayor Bill de Blasio of New York City also pledged to move funding from the city’s police department toward youth and social services.

AP Photo/Mary AltafferBill de Blasio speaks at a rally in New York City.

In a statement published on June 7, de Blasio wrote: “These will be the first of many steps my Administration will take over the next 18 months to rebuild a fairer City that profoundly addresses injustice and disparity.”

“While we have taken many steps to reform policing in this city, there is clearly more work to do to strengthen trust between officers and the New Yorkers they serve,” he added.

Lawmakers also signed a bill that will repeal the 50-A legislation – a decades-old measure that protected police officers from being held accountable and allowed records of officers to remain secret.


Officials in Washington, DC, and states including California, Nevada, and Texas, have also banned chokeholds and reviewed police reforms.

Nicolas Tucat/AFP via Getty ImagesA woman holds a placard depicting George Floyd’s face and reading ‘I can’t breathe’ in Bordeaux, France, on June 9, 2020

More than a dozen police departments in California have said they will ban chokeholds – a move also supported by California Gov. Gavin Newsom, according to the Los Angeles Times.

In Dallas, Texas, city officials banned chokeholds and any other airway-restricting techniques, according to the Dallas Morning News.

The Reno, Nevada, police department also announced it would ban chokeholds and change guidelines on de-escalation, which will include giving persons “other warning options” before using deadly force, The Associated Press reported.

Meanwhile, Washington, DC passed legislation to ban police chokeholds and accelerate the public release of police body-camera footage.


Democrats in Congress have also unveiled sweeping legislation on police reform, including banning chokeholds and forcing federal police officers to use body and dashboard cameras.

Caroline Brehman/CQ-Roll Call, Inc via Getty ImagesSpeaker of the House Nancy Pelosi and other members of Congress kneel at the Emancipation Hall, as they take a moment of silence to honour George Floyd on June 8, 2020.

The Justice in Policing Act of 2020, which was introduced in the second week of June, also eliminates unannounced police raids as “no-knock warrants” and makes it easier to prosecute police for misconduct, according to the BBC.

The bill was introduced by House Speaker Nancy Pelosi, Senate Minority Leader Chuck Schumer, and Sens. Kamala Harris and Cory Booker, alongside other members of the Congressional Black Caucus.

President Donald Trump has called the proposals a threat to “law and order.”

https://twitter.com/realDonaldTrump/status/1269970808329437185?ref_src=twsrc^tfw

Attorney General Bill Barr also said that he believes the law enforcement system is not “systematically racist.”

“I think one of the best examples is the military. The military used to be an explicitly racist institution. And now I think it’s in the vanguard of bringing the races together and providing equal opportunity. I think law enforcement has been going through the same process,” Barr was quoted as saying in The Guardian.


On top of this, a new database has been set up to collect video footage that documents police violence at the demonstrations across the country.

REUTERS/Jeenah MoonNYPD officers form a line after clashing during a march against the death in Minneapolis police custody of George Floyd, in Brooklyn, New York City on May 30, 2020.

A team of activists, which include lawyer T. Gregg Doucette and mathematician Jason Miller, put together the public spreadsheet which contains more than 500 incidents of police brutality that occurred at different protests, according to Slate.

Doucette and Miller say they made the database to prevent police from arguing that incidents of violence at protests are one-offs.

The spreadsheet also helps people locate videos of police violence in their area.


Another significant impact of the demonstrations has been the toppling of several confederate and slavery-linked statues around the world.

Confederate and imperialist statues around the world have either been vandalised or pulled down during the demonstrations or as a direct result of them.

On June 10, protesters in Richmond, Virginia, used ropes to pull down a vandalised statue of Christopher Columbus. They did the same to a century-old statue of Confederate President Jefferson Davis.

Other statues of Columbus were also removed at the Minnesota State Capitol and in Boston.

In Mobile, Alabama, the council removed a statue of Raphael Semmes, who was an officer in the Confederate navy during the American Civil War. It had been there for 120 years.

Mayor Sandy Stimpson said in a statement: “To be clear: This decision is not about Raphael Semmes, it is not about a monument and it is not an attempt to rewrite history.

“Moving this statue will not change the past. It is about removing a potential distraction so we may focus clearly on the future of our city.”

Meanwhile, protesters in the English city of Bristol tore down the statue of 17th-century slave trader Edward Colston and dumped it in a river.


The protests have also sparked wide-ranging conversations about the responsibility industries and organisations — including the media — have to address institutional racism.

The Philadelphia InquirerThe Philadelphia Inquirer faced backlash for publishing a column with the headline ‘Buildings Matter, Too’ on June 2, 2020.

In the last three weeks, several editors of major publications have resigned after receiving backlash from employees and readers alike.

A senior editor at The New York Times stepped down after publishing a controversial comment piece by Republican Sen. Tom Cotton.

Another top editor resigned at The Philadelphia Inquirer after approving the headline: “Buildings Matter Too.”


Reddit cofounder Alexis Ohanian stepped down from the company’s board of directors, urging the company to fill his board seat with a Black candidate.

InstagramScreenshot of a video of Reddit cofounder Alexis Ohanian recorded on June 5, 2020.

The venture capitalist, who is married to tennis player Serena Williams, said he would also commit the future gains of his Reddit stock to serve the Black community.

In a video posted to Instagram, Ohanian described the move as “long overdue.” Reddit has been long been criticised for providing a forum for racist and misogynistic hate speech.

Reddit has since announced that Y Combinator partner Michael Seibel, who is Black, would replace Ohanian.


Meanwhile, CrossFit CEO and founder Greg Glassman resigned after questioning the existence of systemic racism and downplaying the protests.

Linda Davidson / The Washington Post via Getty Images)CrossFit CEO and founder Greg Glassman.

In a Zoom meeting with gym owners, a recording of which was obtained by BuzzFeed News, Glassman said: “We’re not mourning for George Floyd – I don’t think me or any of my staff are.”

After one Minneapolis-area gym owner asked why the brand had not posted a message in solidarity with the Black Lives Matter movement, Glassman responded: “Can you tell me why I should mourn for him? Other than that it’s the white thing to do – other than that, give me another reason.”


The entertainment industry has reacted to the movement. After 32 seasons, the reality TV show “Cops” was cancelled by Paramount Network.

Paramount Pictures

“Cops,” which debuted in 1989, showed police chasing down suspects, conducting raids, arresting people, and going on high-speed chases.

The decision to cancel it was spurred by the anti-police brutality protests.

A spokesperson from Paramount told The Hollywood Reporter: “Cops is not on the Paramount Network and we don’t have any current or future plans for it to return.”

The show had one of the longest runs in US television history.

“Gone with the Wind” was also taken off HBO Max following calls for it to be removed from the US streaming service.

HBO Max told Variety the 1939 film was “a product of its time” and depicted “ethnic and racial prejudices” that “were wrong then and are wrong today.”

It said the film would return to the platform at an unspecified date with a “discussion of its historical context.”


The Grammy’s also announced that they would no longer use the word “urban” to describe music of Black origin.

Amanda Edwards/Getty ImagesTyler, the Creator poses with his award for Best Rap Album at the 62nd Annual GRAMMY Awards in Los Angeles, California, on January 26, 2020. He has criticised the use of the word ‘urban.’

The Recording Academy said it would rename the award for “Best Urban Contemporary Album” to “Best Progressive R&B album,” according to the BBC.

Its word choice had been previously criticised by several musical artists, including rapper Tyler, the Creator, who won of best rap album at the 2020 Grammys and told reporters at the ceremony: “I don’t like that ‘urban’ word – it’s just a politically correct way to say the N-word to me. Why can’t we just be in pop?”


PepsiCo Inc., which owns the Aunt Jemima pancake mix brand, said it would rebrand “to make progress toward racial equality.”

REUTERS/Brendan McDermidBottles of Aunt Jemima branded syrup stand on a store shelf inside of a shop in Brooklyn, June 17, 2020.

The pancake mix, Aunt Jemima, was introduced in 1893 and was portrayed by Nancy Green, a formerly enslaved woman.

Aunt Jemima is not the only brand that will be revamped. Uncle Ben’s, Eskimo pies, and Cream of Wheat have all announced a plan to change their branding.


Johnson & Johnson also announced it would stop selling products that had been used by some people to lighten their skin tone.

Getty ImagesJohnson & Johnson products on a supermarket shelf.

The products were advertised as dark-spot reducers, but have been used by many people to brighten their skin colour. They were predominantly sold in Asia and the Middle East.

In a statement, the company wrote: “Conversations over the past few weeks highlighted that some product names or claims on our Neutrogena and Clean & Clear dark-spot reducer products represent fairness or white as better than your own unique skin tone.”

“This was never our intention – healthy skin is beautiful skin.”

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