Tim Cook is one of Silicon Valley’s most guarded figures.
But a person doesn’t remain a mystery for very long after taking the helm of one of the most closely watched companies in the world.
Cook’s rise to prominence has garnered the attention of tech’s most prominent journalists, including Fortune’s Adam Lashinsky, who published “Inside Apple” in 2012.
Lashinsky’s reporting represents one of the first serious examinations of Apple’s new CEO.
We’ve rounded up the insights that shed light on Cook as a person and demonstrate how he’ll lead Apple into the future.
Cook is a graduate of Auburn University where he studied industrial engineering. He was born in Robertsdale, Alabama.
Cook was not always considered the heir apparent to Steve Jobs' empire by outsiders. 'Many believed he'd never be CEO,' writes Lashinsky.
Cook and Jobs didn't share much in common, except for 'a fondness for the rock-and-roll greats of the 1960s,' writes Lashinsky.
In a meeting with executives over a problem in Asia, Cook said offhand that someone should be in China dealing with the situation. Half an hour later he turned to one exec in the room and said, 'Why are you still here?' That executive left the meeting immediately and flew to China without so much as packing a bag.