Tiger Woods lost yet another endorsement this weekend, this time with luxury watch brand Tag Heuer. Originally, the brand said they would stick by Tiger, but this weekend, the relationship “expired,” according to Woods’ agent.But Tiger isn’t the only one who has missed out on easy money.
Major brands love family-friendly images and they hate controversy. So when their heroic spokespeople get caught in something less than heroic, companies distance themselves as quickly as possible. Contracts are ended, ads are pulled, and the superstar finds out who their real friends are.
(Hint: It’s not the marketing department).
Tyson lost millions when Pepsi ended its endorsement deal with Tyson after his wife said he abused her.
Although OJ Simpson was never convicted of the crime, Hertz likely regrets that the main suspect in the Nicole Brown and Ron Goldman murder was once their biggest spokesman.
After admitting to using steroids for most of his career, the 2006 Tour de France winner Floyd Landis was dropped from the Phonak racing team and will never find another team to sponsor him again.
Nike and Rawlings severed ties with Michael Vick when his off the field hobby of dog fighting went public.
Ben Rothlisberger faced sexual assault allegations and lost his deal with local Pittsburgh favourite Big Ben's Beef Jerky.
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