Brett Favre has been mired in an embarrassing and lurid sexual scandal and while it might be good for his wife’s book sales, it’s the kind of thing that tends to scare away advertisers.
Major brands love family-friendly images and they hate controversy. So when their heroic spokespeople get caught in something less than heroic, companies want to distance themselves as quickly as possible. Contracts are ended, ads are pulled, and the superstar finds out who their real friends are.
(Hint: It’s not the marketing department.)
Wrangler hasn’t caved yet, but if Favre is dealt a suspension—or worse—they may decide to cut lose like so many companies have before.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.