This Startup Wants To Help You Live Longer By Giving You Data On People Like You

Chris Hogg, co-founder of 100Plus, is hoping to take advantage of two emerging trends in the startup world by providing analysis of health data to get people living longer.

His plan is to use Practice Fusion’s giant clinical data sets of more than 26 million people (though these are de-identified records) and recently released data from the government (CDC and to make predictions about people’s health.

The company received initial funding from the Founders Fund. In late November, it got $1.25 million from Greylock Discovery Fund partners John Lilly and Reid Hoffman, Felicis Ventures, and others.

Users will be asked information and put into groups so 100Plus can recommend ways to improve their health outcome. Also, in the future, Hogg wants gadgets like Fitbit and Jawbone Up to hook up to the platform, so data is automatically collected — giving the health recommendation system more to work with.

“We plan for our financial future, our family’s future and where we are going to live. We don’t actually plan for our future health,” Hogg said, on why he’s creating the tools to help people make small changes in their daily life.

Here’s a short video pitch from Hogg explaining his startup:


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