Universal Pictures is celebrating the big 1-0-0 with a new look.
A brand spanking new logo—created by visual effects artists at Weta Digital, the New Zealand-based company that did the effects for The Lord of the Rings saga—will debut onscreen before Dr. Seuss’ The Lorax on March 2.
According to the press release:
The visual dynamic of the new logo was inspired by satellite imagery that illustrated a view of the world on a clear night from space. Rather than focusing on the continents and physical boundaries that separate people, the new view is highlighted with tiny points of bright lights that pop across the globe symbolizing the thousands of communities brought together by their shared love of film.
This is Universal’s seventh logo in a century, and the evolution is a visually astonishing testament to how far the industry has come in visual effects.
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