1. LinkedIn launched “Direct Sponsored Updates” on its site Thursday.This will allow advertisers to create more targeted messages on the site, similar to Facebook according to Adweek.
2. Total ad spending growth declined from 12% in the first quarter down to 1% in the second quarter amongst five of the six advertising holding agencies. Media Post reports that these five agencies hold 75% of the buying power in the ad business.
5. Mobile advertising company xAd appointed Beth Gregg as its head of sales. Gregg joins xAd from DataXu.
8. AOL’s head of research, Steven Payne, says advertisers need to be careful when it comes to native advertising on sites like Facebook and Twitter. Payne warns that ads that run in a user’s news feed should not be considered native advertisements.
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