1. Twitter launched a teaching program for ad agencies called Flight School. It’s designed to help agencies navigate Twitter when new products come out, from ad formats to timeline changes. Omnicom Group and Starcom MediaVest Group are two agencies already testing the program.
2. TubeMogul stock skyrocketed Wednesday after the video ad company reported earnings that were better than expected. The company’s revenue nearly doubled in the second quarter, up to $US28.7 million.
5. InMobi partnered with Factual, a data platform focused on location, making Factual’s data available to InMobi clients. This new data will help advertisers better target their intended audiences.
8. Facebook hopes to take advertising global by targeting specific ads to users based on the speed of their phone’s network connection. This will allow advertisers to reach people with less bandwidth by showing them an image rather than a video.
9. The Gunn Report released a report to remind people that print is still a powerful, visually stunning medium in today’s digital world. The report, however, is only available via digital download.
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