2. Ad agencies may be to blame for convincing marketers to buy ads programmatically through agency trading desks. Transparency has been a big issue with agency trading desks, and now many marketers are taking this process in-house.
5. Flipboard, an app for reading news sites with a format similar to a magazine, launched video ads this week. Readers will have to click on the ads in order for them to play.
6. Four of the five top brands cut down on traditional media and display ad spending this year. Procter & Gamble and AT&T both cut back on ad spending, with P&G reducing its spend on traditional media and display by 17% from the previous year.
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