1. Starcom Mediavest Group, owned by Publicis Groupe, announced a two-year partnership with Nielsen Catalina. The agreement will take Nielsen Research viewer data and Catalina Marketing shopper data and integrate that into Starcom Mediavest Group’s technology.
3. One guy experienced the most targeted ads about swallowing pills on Facebook. He swallows swords but has trouble swallowing pills, so his roommate used Facebook’s advertising tool, Custom Audiences, to prank him.
5. Many ad tech companies are starting to bring together programmatic and native advertising. Before doing this though, publishers need to answer a few questions including how they define programmatic and native.
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