3. Facebook will reportedly announce a new advertising platform next week, according to The Wall Street Journal. Atlas will allow advertisers to track a Facebook user’s interactions with ads and will provide a demand side platform for automated ad buying.
4. Randy Weisenburger, Omnicom’s chief revenue officer, plans to step down. He will be replaced by the company’s current controller, Philip Angelastro.
6. Amidst scandal and troubles with dealing with domestic violence related issues, the NFL has hired a new chief marketing officer, Dawn Hudson. Hudson comes from PepsiCo where she was CEO of Pepsi-Cola North America.
9. Publicis’ ZenithOptimedia group reports global ad spend, and the global ad economy, will expand in the next few years. Print media and TV will have the biggest losses, but digital will continue to grow.
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