1. WPP will invest $US25 million in AppNexus, increasing WPP’s stake in the ad tech company to about 15%. The agency holding firm previously held a 1% stake in the company.
2. Some marketers are being too pushy with beacons, devices that track a shopper’s movements in stores. When people got too many push notifications in the store they were more likely to stop using shopping apps.
7.WPP’s CEO Martin Sorell says in-house programmatic ad buying will not last.Sorrell called this trend a “temporary phenomenon.”
9. A poll reveals two out of three marketers surveyed say data is less important for making business decisions. Instead, marketers say they rely on gut feelings.
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